In my latest “THR Superstars” interview I put some questions to Michael Landl – the director of the WVA (World Vapers’ Alliance).

You will have seen Michael if you follow THR (Tobacco Harm Reduction) on social media and the WVA do an excellent job in educating and fighting for the rights of those who wish to use safer nicotine alternatives!

Tell me a little about your life and career so far…

I serve as the Director of the World Vapers' Alliance (WVA), focusing on representing nicotine consumers and promoting harm reduction through vaping.

I studied at the University of St. Gallen before working for several public policy outlets and the German Parliament as a personal advisor for a member of parliament. So I was writing many briefings and speeches during that time. I am from Austria and based in Vienna. Hopefully, that excuses my Arnie-like accent.

Have you been a smoker? If so how long did you smoke for?

Unfortunately, I started smoking when I was around 16 because I thought it was cool and definitely not for the taste. I kept smoking for 12 years till I got my first vape in my hand and became an “accidental quitter” within two weeks. Since then, I have been completely smoke-free thanks to vaping and the occasional pouch.

Do you vape? If so when did you start? What was your first kit?

I started vaping in 2016, and my first kit was a basic pen-style e-cigarette. I can’t even remember which one because I never expected it to get me off cigarettes – but within two weeks, I was smoke-free and loved it.

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