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Today, we are honored to host Jesper Skalberg Karlsson, a Swedish member of the Moderate Party. We discuss Sweden’s exemplary journey in tobacco harm reduction – the remarkable success of nicotine pouches and vaping. Sweden boasts a smoking rate of just 5.6% – a staggering figure compared to the EU average, which is nearly five times more. As of today, Sweden is 17 years ahead of other EU nations in becoming smoke-free. Tune in to discover how Sweden is set to achieve this milestone, potentially being the only EU country to do so this year.
