Last month Sweden’s Ministry of Social Affairs announced plans of a vape flavour ban. Tobacco harm reduction groups are highlighting the repercussions this would have on former smokers.

It-tħabbira żgur li ħadet lil ħafna b’sorpriża, speċjalment meta wieħed iqis li fl-2018 l-Iżvezja reached a Smokefree status billi japprova l-użu ta' prodott ieħor alternattiv għan-nikotina.

Discussing the planned flavour ban, director of the World Vapers’ Alliance (WVA) Michael Landl, has recently said that if the measure goes into effect, the 150,000 former smokers in Sweden who are now vaping instead, could be forced to switch back to smoking. “Banning flavours could force thousands of former smokers in Sweden to take up the habit once again. Research shows vapers are more than twice as likely to quit with flavours. If they are banned, 150.000 vapers – the equivalent of almost the entire population of Uppsala – would lose their flavours and could go back to smoking. This would be a major setback in the fight against smoking and its related illnesses.”

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