Brussels, BE – Today, the Consumer Choice Center and the World Vapers’ Alliance published a new paper on the war on nicotine, arguing that there are evidence-based reasons to end it in Europe and globally.

Vaping and other alternatives such as nicotine pouches have been recognised as far less harmful than smoking, and yet their lifesaving qualities continuously come under fire for a variety of reasons. The consumption of nicotine is one of them.

The paper examines six main reasons why the war on nicotine is unreasonable, ineffective and ignorant of a growing body of evidence.

Six main reasons why the war on nicotine should end:

1. In-nies jikkunsmaw in-nikotina, iżda jmutu mit-tipjip
2. Nicotine in patches & gums is not a problem — it is neither when vaped nor in a pouch
3. Il-vizzju huwa kumpless u mhux solvut bi gwerra kontra n-nikotina
4. Nicotine makes some people smarter, stronger and more attractive
5. Kunċetti żbaljati dwar in-nikotina qed ifixklu l-progress tas-saħħa pubblika
6. Il-projbizzjoni qatt ma taħdem

In-nikotina mhix l-għadu tiegħek

Commenting on the findings, Michael Landl, Director of the World Vapers’ Alliance and a co-author of the paper, said: “Id-diskors kontra l-vaping huwa mifni bi standards doppji dwar in-nikotina. Jekk irridu nkunu konsistenti dwar in-nikotina, irridu nittrattaw il-vaping bl-istess ftuħ u inkoraġġiment bħat-terapija ta 'sostituzzjoni tan-nikotina, bħal garża. Minħabba l-innovazzjoni, il-konsum tan-nikotina jista' fl-aħħar jiġi diżakkoppjat mill-effetti perikolużi tat-tipjip u għalhekk jgħin lil miljuni ta' min ipejjep biex itejbu s-saħħa tagħhom. U madankollu, in-nikotina hija demonizzata b'mod mhux ġustifikat. Dan irid jintemm.”

Reducing the number of smokers and allowing them to rapidly and efficiently switch to a less harmful alternative should be a major priority for governments and public health agencies worldwide. To achieve that, the stigma around nicotine should stop.

“Aħna nimmiraw li nużaw il-karta l-ġdida tagħna bħala factsheet biex inneħħu ħafna miti li jdawru l-projbizzjoni tan-nikotina. Għandhom jiġu esplorati benefiċċji potenzjali tan-nikotina, u għandhom jiġu żgurati sforzi xjentifiċi imparzjali,” said Maria Chaplia, Research Manager at the Consumer Choice Center.