In a country where many people use tobacco, organisations fighting for reduced harm products such as vaping are crucial.  The Pakistan Alliance for Nicotine and Tobacco Harm Reduction (PANTHR) is one of these associations, promoting innovative and effective solutions for quitting smoking.  As of today, they are also members of the World Vapers’ Alliance, joining our 24 other consumer associations worldwide. 

PANTHR’s work in Pakistan is important for consumers, despite successes in tobacco control efforts, Pakistan continues to witness a constant increase in the number of tobacco users with 24 million current tobacco users.

PANTHR serves as a platform advocating for and promoting all innovative solutions for ending smoking, from counseling and NRTs to harm reduction.  PANTHR works with policymakers, partners, and smokers in making Pakistan smoke-free.

World Vapers’ Alliance is thrilled to welcome PANTHR on board!

More information about the Pakistan Alliance for Nicotine and Tobacco Harm Reduction is available here: PANTHÈRE