Brussels, 2 April 2026 – The evaluation of the EU’s tobacco rules celebrates that the Tobacco Products Directive (TPD) is successfully reducing smoking despite the EU being on track to miss its 2040 smoke-free …
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Vaping can save 200 million lives and flavours play a key role in helping smokers quit. However, policymakers want to limit or ban flavours, putting our effort to end smoking-related deaths in jeopardy.