A survey conducted by the World Vapers’ Alliance (WVA) among its members found that 97% of respondents prefer vaping flavours or a combination of flavours and tobacco taste. Additionally, higher taxation would push almost a third of vapers to the black market. The WVA urges politicians to listen to consumers and avoid regulations and bans, creating a public health disaster.

Michael Landl, Director of the World Vapers’ Alliance, said: “The survey among our members confirms what science has repeatedly proved: flavours are essential for people to quit smoking. Bans and high taxation only boost the black market and push many vapers back to smoking. It is time that politicians start listening to those most affected by their policies: the consumers!”

Key findings of the survey:

Flavours:

• A staggering 97% of respondents prefer vaping flavours or a combination of flavours and tobacco taste. Only 3% say they prefer tobacco.
• If flavours were banned: more than half of vapers would seek to get their flavours on the black market or return to smoking. 21% say they would exclusively vape tobacco flavour, and 16% think they would quit vaping.

Tax increases:

• Tax increases would split the consumption behaviour of vapers:
  • 31% would keep vaping like they are currently and pay the higher price;
  • 30% say they would vape less to make up for the increased price;
  • 28% would try to get their products on the black market.

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