In this episode, we’re joined by John Dunne, the esteemed Director General of the UK Vaping Industry Association (UKVIA). With a rich background in European vaping markets and a history of advising industry leaders, John brings a wealth of expertise to our discussion. Today, we dive into the current state of vaping in the UK, exploring the challenges that new regulatory proposals may introduce. John will also highlight the critical flaws in recent public consultations and underline the importance of consumer participation in shaping the future of vaping.