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US Vaping index looks at worst states to be a vaper

The United States has been a pioneer of vaping and e-cigarettes. Due to its openness towards innovation and technology vaping emerged as a less harmful, consumer-driven alternative to smoking. Millions have switched and quit smoking in a pace public health officials could only have dreamed of before vaping became popular. Recent years have brought, however, widespread regulations of vaping in the United States.

To get a better understanding of the situation in America, our partner, the Consumer Choice Centre (CCC), has released the US Vaping Index which ranks each state according to its level of regulation on additional flavor restrictions, taxes, and the ability to buy and sell vaping products online.

Though many restrictions on vaping were initially prompted by a misunderstood illness, which was later proven to be related to illegal THC vaping devices. Regardless, the US continued to crack down on vaping. Both at the federal level and in some states e-cigarettes are subject to more and more restrictions. From flavour bans on pod devices to states entirely banning e-cigarette flavours or enormous excise tax increases, vaping products are being more and more difficult to access.

To get a better understanding of the situation in America, our partner, the Consumer Choice Centre (CCC), has released the US Vaping Index which ranks each state according to its level of regulation on additional flavor restrictions, taxes, and the ability to buy and sell vaping products online.

Though restrictions on vaping were initially prompted by a misunderstood illness, which was later proven to be related to illegal THC vaping devices. Regardless, the US continued to crack down on vaping. Both at the federal level and in some states e-cigarettes are subject  to more and more restrictions. From flavor bans on pod devices to states fully banning e-cigarette flavors or enormous excise tax increases, these less harmful alternatives for smokers are being more and more difficult to access.

The findings in the CCC report should worry vapers across the United States. States like California, Massachusetts, New York, New Jersey or Rhode Island have received the lowest grade possible, namely an F, because of their highly restrictive regulations on vaping.

united states map vaping index

California, for example, has widespread municipal flavor bans, an excise tax of 57% of the wholesale price of vaping products, and a prohibition on the online sales of flavored products. Moreover, California’s governor signed just last month a law banning the sale of flavored e-cigarettes effective January 1, 2021. Read more here about the flavor ban in California and what you can do to stop it. 

Yet, more and more evidence is coming out that these kinds of measures work against the same population they are trying to serve. In Massachusetts, the black market grew to 10 billion US dollars because of a flavour ban. Meanwhile, in New Jersey, a ban on vaping decimated small businesses and became a health risk as people turned to illegal vaping devices.

This needs to change! Vapers need to raise their voices against this overregulation and paternalism in a country which once was known for its openness and progressive approach to innovation. Vaping revolutionized the fight against smoking and offers the most effective method for smokers to quit.

Prohibitions are failing to achieve what they set out to do; instead, they discourage smokers from switching to vaping, which is 95% less harmful. If policymakers want to improve public health, legalize and make access easy to vaping!

Read the Consumer Choice Center’s full report here