We are proud to welcome Generace bez Kouře (Smoke-Free Generation) as the newest partner of the World Vapers’ Alliance!

Based in the Czech Republic, Generace bez Kouře is a non-profit initiative committed to promoting tobacco harm reduction by informing the public, policymakers, and media about the life-saving potential of reduced-risk nicotine products. Their mission is clear: to build a smoke-free generation by expanding access to safer alternatives for adult smokers—while keeping these products out of the hands of minors.

Founded by Petr Horáček and Honza Palička, both users of new nicotine products, the initiative blends personal experience with impactful advocacy. Whether it’s through social media outreach, educational content, or conversations with policymakers, they are working tirelessly to ensure that harm reduction has a voice in Czech legislation.

At WVA, we believe in the power of passionate advocates joining forces. With Generace bez Kouře on board, our network and the global tobacco harm reduction movement grow stronger.

Welcome to the WVA!

Read more: https://www.generacebezkoure.cz/