{"id":6354,"date":"2025-07-03T02:05:06","date_gmt":"2025-07-03T06:05:06","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=6354"},"modified":"2025-07-03T02:05:06","modified_gmt":"2025-07-03T06:05:06","slug":"eu-sidelined-as-reform-leaders-take-the-trophy","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/eu\/eu-sidelined-as-reform-leaders-take-the-trophy\/","title":{"rendered":"Champions League of Harm Reduction: EU Sidelined as Reform Leaders Take the &hellip;"},"content":{"rendered":"<p><strong>Brussels, 2 July 2025<\/strong> \u2013 Brussels was transformed into a Champions League arena for tobacco harm reduction as the World Vapers\u2019 Alliance (WVA) hosted a trophy ceremony in front of the European Parliament. Sweden, the Czech Republic, and Greece took centre stage, lifting the \u201cChampions of Change\u201d trophy for their remarkable victories in reducing smoking rates. At the same time, the EU remained stuck on the sidelines, clinging to outdated tactics.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" id=\"m_1438966834227308043image_8260\" class=\"CToWUd a6T\" tabindex=\"0\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NY-8Y2n-wjrBFmMJ15Fc9OssK31GAd5H1NcN8oyP977m8oFokS-uEZiLAbqFl0y7cduW0gXR_4EX97mBYvvXka7c-XBQQC5aAhXY5G1i_OF4Z4P47Jn4odiSXZ99oCKB3HOIwxlMNPoPma9QT563AHq_QZvbPB8QcOTbV5LVf4kNPR_DvocEzuh3zeosOPxQtD3F7Y=s0-d-e1-ft#https:\/\/meltwater-apps-production.s3.eu-west-1.amazonaws.com\/uploads\/images\/62744e4720a4c90013478fba\/blobid1_1751476420685.jpg\" width=\"658\" height=\"438\" data-bit=\"iit\" \/><\/p>\n<p>Michael Landl, Director of the World Vapers\u2019 Alliance, stated:<\/p>\n<p><em>\u201cThe EU is turning a blind eye to countries that have proven harm reduction works. I<\/em><strong><em>nstead of learning from success, Brussels is obsessed with prohibition and outdated thinking.<\/em><\/strong><em> While we celebrate progress in Sweden and other countries, the EU is busy making life harder for smokers who want to quit.\u201d<br \/>\n<\/em><\/p>\n<p>The event spotlighted the real-world success of the three countries:<\/p>\n<ul>\n<li><strong>Sweden<\/strong> has made history as the world\u2019s first officially smoke-free nation, with just 4.5% of Swedish-born adults smoking\u2014a rate five times lower than the European average and achieved 16 years ahead of the EU\u2019s target.<\/li>\n<li><strong>The Czech Republic<\/strong> has recorded a 23% reduction in smoking rates within three years, thanks to its science-based, pragmatic policies.<\/li>\n<li><strong>Greece<\/strong> has achieved a 14% drop in smoking prevalence in the same period, underpinned by a national strategy that makes harm reduction a central pillar.<\/li>\n<\/ul>\n<p>But while these countries lifted the trophy, the EU keeps missing open goals. Irish Prime Minister Miche\u00e1l Martin\u2019s recent <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqP0ljtw-2BpKKKpkuVt06fM-2BigDuuTN5EyPcl0B4o7YI3bpvpI-2F1rtt2hNBsU0nIbyMa-2FJsyUS32H6M8lHsqiy-2BMPavy7WiPdaYPyKGUb6ToZSn5cE03mL5HUVvg-2Fhz-2FxFAXmp0nOgSqwVkGShoBN4nm0-3DYu85_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls2MCruvh0iVsYhdJgSNh-2BssogRhlEAjBgDxPH4KvHvlOduYNWmW4Cr5na7CvWb0A2GGYZvMjUHzZNjuQ0CQKn8ePMKrEuQ-2B-2FsGE7bjL7LCREH-2B3g0alxP5xjQyUJlR8pqlUFKX3hKUk5ia-2FZVEN3ueRDQOnAQHBRTevIEa-2BPPXIcf9nRGEdQEM-2Bn-2BekN-2FgRB-2Fh0poqT7VZV8GkcMSSj2UNtO18NN9dqccECwRpJJBZpMgAYyjECEg79X2DU-2Fe0BoiEzIs-2FxOJJi-2Bh66X06f5lFA-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqP0ljtw-2BpKKKpkuVt06fM-2BigDuuTN5EyPcl0B4o7YI3bpvpI-2F1rtt2hNBsU0nIbyMa-2FJsyUS32H6M8lHsqiy-2BMPavy7WiPdaYPyKGUb6ToZSn5cE03mL5HUVvg-2Fhz-2FxFAXmp0nOgSqwVkGShoBN4nm0-3DYu85_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls2MCruvh0iVsYhdJgSNh-2BssogRhlEAjBgDxPH4KvHvlOduYNWmW4Cr5na7CvWb0A2GGYZvMjUHzZNjuQ0CQKn8ePMKrEuQ-2B-2FsGE7bjL7LCREH-2B3g0alxP5xjQyUJlR8pqlUFKX3hKUk5ia-2FZVEN3ueRDQOnAQHBRTevIEa-2BPPXIcf9nRGEdQEM-2Bn-2BekN-2FgRB-2Fh0poqT7VZV8GkcMSSj2UNtO18NN9dqccECwRpJJBZpMgAYyjECEg79X2DU-2Fe0BoiEzIs-2FxOJJi-2Bh66X06f5lFA-3D-3D&amp;source=gmail&amp;ust=1751608073974000&amp;usg=AOvVaw3LLufUr4qzcb1DRQIa1h9o\">comments<\/a> equating vaping with smoking show just how out of touch European Leaders are with the real winners on the field.<\/p>\n<p>Alberto G\u00f3mez Hern\u00e1ndez, WVA Policy Manager, added:<\/p>\n<p><strong><em>\u201cLegislation must be based on scientific evidence and the success of countries that have embraced harm reduction.<\/em><\/strong><em> The EU\u2019s refusal to acknowledge these achievements is a disservice to millions of Europeans who deserve better options to quit smoking.\u201d<br \/>\n<\/em><\/p>\n<p>During the event, awards were presented to consumer advocates from Sweden, the Czech Republic, and Greece, highlighting their commitment to supporting smokers in making the switch to safer alternatives. The celebration at Place Luxembourg sent a strong message: the EU must stop ignoring proven success stories and start supporting harm reduction to save lives across Europe.<\/p>\n<p>With Commissioner Varhelyi confirming that the Tobacco Products Directive (TPD) will be revised this term, the EU has a crucial opportunity to look at these positive examples and finally move from the bench to the pitch\u2014before more lives are lost off the field.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brussels, 2 July 2025 \u2013 Brussels was transformed into a Champions League arena for tobacco harm reduction as the World Vapers\u2019 Alliance (WVA) hosted a trophy ceremony in front of the European Parliament. Sweden, the Czech Republic, and Greece took centre stage, lifting the \u201cChampions of Change\u201d trophy for their remarkable victories in reducing smoking [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Champions League of Harm Reduction: EU Sidelined as Reform Leaders Take the Trophy - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/eu\/eu-sidelined-as-reform-leaders-take-the-trophy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Champions League of Harm Reduction: EU Sidelined as Reform Leaders Take the Trophy - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"Brussels, 2 July 2025 \u2013 Brussels was transformed into a Champions League arena for tobacco harm reduction as the World Vapers\u2019 Alliance (WVA) hosted a trophy ceremony in front of the European Parliament. 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