{"id":7407,"date":"2026-11-12T09:20:21","date_gmt":"2026-11-12T14:20:21","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=7407"},"modified":"2026-11-12T09:20:21","modified_gmt":"2026-11-12T14:20:21","slug":"wva-launches-smoke-free-europe-campaign-as-the-european-parliament-calls-for-crackdown-on-nicotine-products","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/en_gb\/wva-launches-smoke-free-europe-campaign-as-the-european-parliament-calls-for-crackdown-on-nicotine-products\/","title":{"rendered":"WVA launches \u201cSmoke-Free Europe\u201d campaign as the European Parliament ca &hellip;"},"content":{"rendered":"<p><b>BRUSSELS, 12 November 2026.<\/b><span style=\"font-weight: 400;\"> This morning the World Vapers\u2019 Alliance (WVA) launched its <\/span><a href=\"https:\/\/worldvapersalliance.com\/en_gb\/smoke-free-europe-one-goal-many-paths\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">One Goal, Many Paths \u2013 Smoke-Free Europe<\/span><\/i><\/a><span style=\"font-weight: 400;\"> campaign outside the European Parliament. The consumer group filled the street with foam bubbles to symbolise the \u201cBrussels Bubble\u201d: an EU policy world that has stopped listening to the millions of adults who quit smoking with less harmful alternatives. Moments later, MEPs adopted the report on the implementation of Europe\u2019s Beating Cancer Plan, which proved the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alberto G\u00f3mez Hern\u00e1ndez, Policy Manager of the World Vapers\u2019 Alliance, said: <\/span><b><i>\u201cWe came to Parliament this morning to show what the Brussels Bubble looks like: shiny on the inside, deaf to the outside. A few hours later, MEPs showed it to us. More than 100,000 Europeans signed our <\/i><\/b><a href=\"https:\/\/worldvapersalliance.com\/en_gb\/every-life-counts\/\" target=\"_blank\" rel=\"noopener\"><b><i>petition<\/i><\/b><\/a><b><i> against flavour bans and punitive taxes on nicotine alternatives, and many more asked for the same in public consultations. Yet politicians keep ignoring them.\u201d<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/oeil.europarl.europa.eu\/oeil\/en\/procedure-file?reference=2025\/2139(INI)\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> calls for the revised Tobacco Products Directive to cover \u201call tobacco and nicotine products\u201d, with flavour restrictions, plain packaging and higher minimum excise duties among the cited measures. It does not acknowledge that these products differ in risk, although Parliament\u2019s own cardiovascular <\/span><a href=\"https:\/\/oeil.europarl.europa.eu\/oeil\/bg\/procedure-file?reference=2025\/2132(INI)\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> in September recognised that different nicotine products \u201cmay therefore have differentiated risk profiles\u201d.<\/span><\/p>\n<p><b><i>\u201cMillions of Europeans have left cigarettes behind thanks to vapes, pouches and heated tobacco, but regulators keep ignoring them. If Brussels wants a smoke-free Europe, it has to start by listening to the people who actually got there. Otherwise, the smoke-free goal will never be achieved,\u201d<\/i><\/b><span style=\"font-weight: 400;\"> G\u00f3mez Hern\u00e1ndez added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the Commission prepares the revision of the Tobacco Products Directive, the WVA will keep pressing EU institutions and Member States for regulation based on relative risk.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7408 aligncenter\" src=\"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-300x169.jpg\" alt=\"\" width=\"629\" height=\"355\" srcset=\"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-300x169.jpg 300w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-1024x576.jpg 1024w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-768x432.jpg 768w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-1536x864.jpg 1536w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-2048x1152.jpg 2048w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-18x10.jpg 18w, https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2026\/11\/One-goal-image-600x338.jpg 600w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>BRUSSELS, 12 November 2026. This morning the World Vapers\u2019 Alliance (WVA) launched its One Goal, Many Paths \u2013 Smoke-Free Europe campaign outside the European Parliament. The consumer group filled the street with foam bubbles to symbolise the \u201cBrussels Bubble\u201d: an EU policy world that has stopped listening to the millions of adults who quit smoking [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-7407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WVA launches \u201cSmoke-Free Europe\u201d campaign as the European Parliament calls for crackdown on nicotine products - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/en_gb\/wva-launches-smoke-free-europe-campaign-as-the-european-parliament-calls-for-crackdown-on-nicotine-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WVA launches \u201cSmoke-Free Europe\u201d campaign as the European Parliament calls for crackdown on nicotine products - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"BRUSSELS, 12 November 2026. This morning the World Vapers\u2019 Alliance (WVA) launched its One Goal, Many Paths \u2013 Smoke-Free Europe campaign outside the European Parliament. 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