{"id":5931,"date":"2024-11-27T07:29:05","date_gmt":"2024-11-27T12:29:05","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=5931"},"modified":"2024-12-20T05:16:05","modified_gmt":"2024-12-20T10:16:05","slug":"the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/en_gb\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/","title":{"rendered":"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer  &hellip;"},"content":{"rendered":"<p><strong>Millions of ex-smokers have already witnessed firsthand the transformative power of vaping in helping smokers quit their deadly habit. Just as we\u2019re on the verge of a major breakthrough in public health, the European Union seems intent on sabotaging this progress.<\/strong><\/p>\n<p>Last week, the World Vapers\u2019 Alliance (WVA) delivered over <a href=\"https:\/\/worldvapersalliance.com\/en_gb\/every-life-counts\/\">100,000 signatures<\/a> to the European Parliament, each representing a citizen who understands what Brussels apparently does not: vaping saves lives. Our protest, complete with a giant banner and symbolic delivery boxes from all 27 EU member states was a plea from consumers across Europe who fear that their path to a smoke-free life is about to be obliterated by misguided regulations.<\/p>\n<p class=\"\">The EU\u2019s current trajectory is alarming. Discussions around flavour bans, restrictions on nicotine pouches, outdoor vaping prohibitions, and increased taxation on reduced-risk products threaten to undo years of progress in tobacco harm reduction. These potential policies aren\u2019t just short-sighted; they\u2019re dangerous.<\/p>\n<p class=\"\">Let\u2019s be clear: <strong>flavours in e-cigarettes are not a frivolous indulgence. They are a crucial tool in helping smokers transition away from combustible tobacco.<\/strong>Research shows that vapers who use flavoured e-liquids are more than two times more likely to quit smoking than those using tobacco-flavoured alternatives. <strong>By considering a ban on flavours, the EU is effectively cutting off a vital escape route for millions of smokers.<\/strong><\/p>\n<p class=\"\">The irony is palpable. While Sweden <a href=\"https:\/\/x.com\/pietercleppe\/status\/1708928992038818043\">stands<\/a> on the brink of becoming Europe\u2019s first smoke-free nation thanks to its progressive approach to harm reduction, the rest of the EU seems intent on moving backwards. At the current rate, the EU won\u2019t reach its smoke-free goal until 2100 \u2013 a staggering 60-year delay that will cost countless lives.<\/p>\n<p class=\"\">Moreover,<strong> the proposed tax increases on vaping products are a slap in the face to lower-income smokers who are trying to quit<\/strong>. In times of economic uncertainty, making safer alternatives more expensive is not just poor policy \u2013 it\u2019s cruel. It will inevitably push people back to smoking or drive them to the dangerous black market.<\/p>\n<p class=\"\">The EU Commission claims these measures will improve public health, but the reality is the exact opposite. If we truly want to reduce the burden of smoking on public health, we must make vaping more affordable and accessible, not less.<\/p>\n<p class=\"\"><strong>The proposed ban on nicotine pouches is yet another misguided step in the EU\u2019s flawed approach to harm reduction<\/strong>. Like the ill-conceived flavour bans and excessive taxation on vaping products, prohibiting nicotine pouches ignores the overwhelming evidence of their effectiveness in helping smokers quit. Sweden\u2019s success story, where nicotine pouches have played a crucial role in achieving record-low smoking rates, is a testament to their potential. By considering a ban on this innovative and far less harmful alternative, the EU risks repeating the same mistake it made with the snus ban, denying millions of smokers across Europe access to a proven tool for quitting.<\/p>\n<p class=\"\">It\u2019s time for the EU to embrace tobacco harm reduction fully. We need risk-based regulation that recognizes vaping, pouches and similar products are substantially less harmful than smoking. We need policies that empower consumers to make healthier choices, not restrict their options.<\/p>\n<p class=\"\">The 100,000 signatures we delivered represent just a fraction of the millions of Europeans who have successfully quit smoking thanks to vaping. Their voices, and their health, matter. It\u2019s time for Brussels to listen.<\/p>\n<p class=\"\"><strong>The choice is clear: we can embrace harm reduction and save lives, or we can cling to failed prohibitionist policies and watch as smoking rates stagnate or even rise. The 100,000 citizens who signed our petition have made their choice. Now it\u2019s time for the EU to make theirs.<\/strong><\/p>\n<p>Originally published <a href=\"https:\/\/www.brusselsreport.eu\/2024\/11\/27\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Millions of ex-smokers have already witnessed firsthand the transformative power of vaping in helping smokers quit their deadly habit. Just as we\u2019re on the verge of a major breakthrough in public health, the European Union seems intent on sabotaging this progress. Last week, the World Vapers\u2019 Alliance (WVA) delivered over 100,000 signatures to the European [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wva-in-the-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/en_gb\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"Millions of ex-smokers have already witnessed firsthand the transformative power of vaping in helping smokers quit their deadly habit. Just as we\u2019re on the verge of a major breakthrough in public health, the European Union seems intent on sabotaging this progress. Last week, the World Vapers\u2019 Alliance (WVA) delivered over 100,000 signatures to the European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldvapersalliance.com\/en_gb\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/\" \/>\n<meta property=\"og:site_name\" content=\"World Vapers&#039; Alliance\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T12:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T10:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/10\/Brussels-Report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2081\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Landl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Landl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/\"},\"author\":{\"name\":\"Michael Landl\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/person\\\/05f663571d787d89a2d5c77c482a6583\"},\"headline\":\"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer &hellip;\",\"datePublished\":\"2024-11-27T12:29:05+00:00\",\"dateModified\":\"2024-12-20T10:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/\"},\"wordCount\":625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"articleSection\":[\"WVA in the News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/\",\"name\":\"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"datePublished\":\"2024-11-27T12:29:05+00:00\",\"dateModified\":\"2024-12-20T10:16:05+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\\\/#primaryimage\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"contentUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"width\":1264,\"height\":848},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#website\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/\",\"name\":\"World Vapers&#039; Alliance\",\"description\":\"The largest community of vapers\",\"publisher\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/worldvapersalliance.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#organization\",\"name\":\"World Vapers&#039; Alliance\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/WVA_RB_Fist_G.png\",\"contentUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/WVA_RB_Fist_G.png\",\"width\":985,\"height\":1177,\"caption\":\"World Vapers&#039; Alliance\"},\"image\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/person\\\/05f663571d787d89a2d5c77c482a6583\",\"name\":\"Michael Landl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g\",\"caption\":\"Michael Landl\"},\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/en_gb\\\/author\\\/michael\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldvapersalliance.com\/en_gb\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/","og_locale":"en_GB","og_type":"article","og_title":"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance","og_description":"Millions of ex-smokers have already witnessed firsthand the transformative power of vaping in helping smokers quit their deadly habit. Just as we\u2019re on the verge of a major breakthrough in public health, the European Union seems intent on sabotaging this progress. Last week, the World Vapers\u2019 Alliance (WVA) delivered over 100,000 signatures to the European [&hellip;]","og_url":"https:\/\/worldvapersalliance.com\/en_gb\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/","og_site_name":"World Vapers&#039; Alliance","article_published_time":"2024-11-27T12:29:05+00:00","article_modified_time":"2024-12-20T10:16:05+00:00","og_image":[{"width":2081,"height":1920,"url":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/10\/Brussels-Report.png","type":"image\/png"}],"author":"Michael Landl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Landl","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#article","isPartOf":{"@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/"},"author":{"name":"Michael Landl","@id":"https:\/\/worldvapersalliance.com\/#\/schema\/person\/05f663571d787d89a2d5c77c482a6583"},"headline":"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer &hellip;","datePublished":"2024-11-27T12:29:05+00:00","dateModified":"2024-12-20T10:16:05+00:00","mainEntityOfPage":{"@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/"},"wordCount":625,"commentCount":0,"publisher":{"@id":"https:\/\/worldvapersalliance.com\/#organization"},"image":{"@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#primaryimage"},"thumbnailUrl":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2025\/08\/WVA-in-the-news.png","articleSection":["WVA in the News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/","url":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/","name":"The EU\u2019s Misguided War on Vaping: A Threat to Public Health and Consumer Choice - World Vapers&#039; Alliance","isPartOf":{"@id":"https:\/\/worldvapersalliance.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#primaryimage"},"image":{"@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#primaryimage"},"thumbnailUrl":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2025\/08\/WVA-in-the-news.png","datePublished":"2024-11-27T12:29:05+00:00","dateModified":"2024-12-20T10:16:05+00:00","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/worldvapersalliance.com\/the-eus-misguided-war-on-vaping-a-threat-to-public-health-and-consumer-choice\/#primaryimage","url":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2025\/08\/WVA-in-the-news.png","contentUrl":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2025\/08\/WVA-in-the-news.png","width":1264,"height":848},{"@type":"WebSite","@id":"https:\/\/worldvapersalliance.com\/#website","url":"https:\/\/worldvapersalliance.com\/","name":"World Vapers&#039; Alliance","description":"The largest community of vapers","publisher":{"@id":"https:\/\/worldvapersalliance.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldvapersalliance.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/worldvapersalliance.com\/#organization","name":"World Vapers&#039; Alliance","url":"https:\/\/worldvapersalliance.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/worldvapersalliance.com\/#\/schema\/logo\/image\/","url":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/01\/WVA_RB_Fist_G.png","contentUrl":"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/01\/WVA_RB_Fist_G.png","width":985,"height":1177,"caption":"World Vapers&#039; Alliance"},"image":{"@id":"https:\/\/worldvapersalliance.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/worldvapersalliance.com\/#\/schema\/person\/05f663571d787d89a2d5c77c482a6583","name":"Michael Landl","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1537a11db5ae7fef0631b6c662f439d8a632c50630c980828d0e2c4de581568b?s=96&d=mm&r=g","caption":"Michael Landl"},"url":"https:\/\/worldvapersalliance.com\/en_gb\/author\/michael\/"}]}},"_links":{"self":[{"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/posts\/5931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/comments?post=5931"}],"version-history":[{"count":0,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/posts\/5931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/media\/6394"}],"wp:attachment":[{"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/media?parent=5931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/categories?post=5931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldvapersalliance.com\/en_gb\/wp-json\/wp\/v2\/tags?post=5931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}