{"id":4491,"date":"2023-07-31T05:46:08","date_gmt":"2023-07-31T09:46:08","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=4491"},"modified":"2025-09-11T07:26:47","modified_gmt":"2025-09-11T11:26:47","slug":"the-great-flavor-debate","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/en_gb\/the-great-flavor-debate\/","title":{"rendered":"The Great Flavor Debate"},"content":{"rendered":"

A recent article I saw caught my attention,<\/span> adult ice cream flavors are on the rise<\/span><\/a>.<\/span><\/p>\n

Confirming what we already know, adults love flavors and flavors drive the sales in most other things that adults consume every single day.<\/span><\/p>\n

The article starts by stating: \u201cOne of the greatest things about being an adult is that no one can stop you from eating ice cream for breakfast if that\u2019s what you want.\u201d Not necessarily a healthy breakfast choice but hey, adults can do what they want, right?<\/span><\/p>\n

So why do people have such a negative opinion on flavors when it comes to tobacco harm reduction?<\/span><\/p>\n

Another interesting point in this article: \u201c98% of adults surveyed by Synergy Flavors claim to have indulged in ice cream over the last six months. Compare that to only 26% of <\/span>children under 18<\/b> doing the same and its clear why brands are now focusing on adult-themed flavor innovation.\u201d Additionally, \u201cAccording to Mintel\u2019s\u00a0<\/span>Ice Cream and Frozen Novelties, US \u2013 2022<\/span><\/a>\u00a0report, 62% of U.S. consumers say flavor is the most important factor when buying frozen treats from the store.\u201d<\/span><\/p>\n

So why am I comparing ice cream to flavored nicotine products? Ice Cream is not \u201chealthy\u201d according to the Cleveland Clinic \u201cNo matter how it\u2019s made, ice cream isn\u2019t crossing into the health food category \u2014 and that\u2019s perfectly fine.\u201d Julia Zumpano, RD, LD.<\/span><\/p>\n

\u201cAccept ice cream for what it is, which is a treat and indulgence,\u201d says Zumpano. \u201cIt\u2019s OK for some foods to provide us with pleasure \u2014 and it\u2019s important to take in those moments with gratitude and joy.\u201d<\/span><\/p>\n

But what if flavored nicotine provides former smoking adults with pleasure?\u00a0<\/span><\/p>\n

The information provided in <\/span>Clive Bates presentation at the 2022 UK Ecig Summit<\/span><\/a> \u201cRethinking nicotine: illusions, delusions and some conclusions\u201d Clive looks at how our \u201capproach to nicotine must evolve from tobacco harm reduction to treating nicotine like a socially acceptable recreational stimulant with minimal harm.\u201d\u00a0<\/span><\/p>\n

Clive also cites Neal L. Benowitz in the annual review of Pharmacology and Toxicology \u201cIn humans, nicotine from tobacco induces stimulation and pleasure, and reduces stress and anxiety.\u201d<\/span><\/p>\n

So as registered dietitian Julia Zumpano, RD, LD states about adult ice cream consumption, we should truly say the same for adults using flavored nicotine products\u2026. Accept nicotine for what it is, for many adults like me, it\u2019s a treat and it provides us with pleasure.<\/span><\/p>\n

After all, the alternative is deadly cigarettes.<\/span><\/p>\n

Disclaimer: The views and opinions expressed in guest posts published on the World Vapers\u2019 Alliance website are those of the individual authors and do not necessarily represent the views or positions of the World Vapers\u2019 Alliance or its affiliates. The publication of third party content does not constitute an endorsement by WVA of the views expressed therein.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

A recent article I saw caught my attention, adult ice cream flavors are on the rise. Confirming what we already know, adults love flavors and flavors drive the sales in most other things that adults consume every single day. The article starts by stating: \u201cOne of the greatest things about being an adult is that […]<\/p>\n","protected":false},"author":15,"featured_media":3512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nThe Great Flavor Debate - World Vapers' Alliance<\/title>\n<meta name=\"description\" content=\"A recent article I saw caught my attention, "adult ice cream flavors are on the rise". 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