{"id":1677,"date":"2022-07-26T04:47:14","date_gmt":"2022-07-26T08:47:14","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=1677"},"modified":"2022-08-05T04:48:50","modified_gmt":"2022-08-05T08:48:50","slug":"europes-flavour-ban-epidemic-must-end","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/en_gb\/europes-flavour-ban-epidemic-must-end\/","title":{"rendered":"Europe\u2019s flavour ban epidemic must end"},"content":{"rendered":"<h5><b>It is estimated that already more than <a href=\"https:\/\/gsthr.org\/briefing-papers\/82-million-vapers-worldwide-in-2021-the-gsthr-estimate\/\" rel=\"noopener noreferrer\">80 million people<\/a> worldwide are vaping. Naturally, this leads to a discussion about the implications for public health and how to regulate those products. While there seems to be a scientific consensus that vaping is generally less harmful than smoking, the debate has intensified about vaping flavours.<\/b><\/h5>\n<p>Estonia, Finland, Denmark, Hungary, and Lithuania have implemented bans on flavoured vaping liquids over the last few years, and other countries are in the process. As of now, Ireland seems to be next on the list. Last week, the <a href=\"https:\/\/data.oireachtas.ie\/ie\/oireachtas\/committee\/dail\/33\/joint_committee_on_health\/reports\/2022\/2022-07-15_report-on-pre-legislative-scrutiny-of-the-public-health-tobacco-and-nicotine-inhaling-products-bill-2019_en.pdf\">Committee on Health of the Irish Parliament<\/a>recommended a ban of all flavours except tobacco. In light of the recently published \u201c<a href=\"https:\/\/www.hse.ie\/eng\/about\/who\/tobaccocontrol\/news\/state-of-tobacco-control-report-2022.pdf\">State of Tobacco Control in Ireland<\/a>\u201d, report\u2019s estimate that on current trends, Ireland will not meet its smoke-free target until 2037 (instead of 2025), this comes as a surprise. It is well established that vaping is <a href=\"https:\/\/assets.publishing.service.gov.uk\/government\/uploads\/system\/uploads\/attachment_data\/file\/733022\/Ecigarettes_an_evidence_update_A_report_commissioned_by_Public_Health_England_FINAL.pdf\">less harmful<\/a> than smoking and an effective <a href=\"https:\/\/www.qmul.ac.uk\/media\/news\/2019\/smd\/e-cigarettes-more-effective-than-nicotine-replacement-therapies-finds-major-uk-clinical-trial.html\">smoking cessation<\/a>aid. Nevertheless, Ireland is on the path to take away an essential part of the product, which has already helped millions of people to quit smoking &#8211; namely flavours.<\/p>\n<p>This defies science and real-life experience. More than <a href=\"https:\/\/academic.oup.com\/ntr\/advance-article\/doi\/10.1093\/ntr\/ntaa095\/5843872\">two-thirds<\/a> of adult vapers use non-tobacco flavours, and those using flavours are <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32501490\/\">230% more likely to quit<\/a> smoking for good. Moreover, the University of Waterloo found that <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/34695685\/\">5 out of 10 vapers<\/a> would turn to illegal sources or start smoking cigarettes again in case of a flavour ban. From a scientific point of view, it should be clear: flavour bans do not improve public health. On the contrary, limiting the number of options for current smokers will make it even more difficult for them to quit and simultaneously push many current vapers back to smoking. That\u2019s everything but a public health improvement.<\/p>\n<p>If politicians don\u2019t listen to science, they at least should accept the real-life experience of other countries. Estonia banned flavours in 2020, and the result was that <a href=\"https:\/\/tholosfoundation.org\/wp-content\/uploads\/2022\/05\/Presentation-Estonia-.pdf\">60% of vapers kept using<\/a> flavours by mixing their liquids or obtaining them from the black market without any quality or safety control. A <a href=\"https:\/\/jamanetwork.com\/journals\/jamapediatrics\/fullarticle\/2780248\">flavour ban in San Francisco<\/a> resulted in rising teenage smoking rates for the first time in decades. Again, not quite an improvement of public health.<\/p>\n<p>Even less so when the most stated reason for a flavour ban &#8211; youth uptake of vaping and eventually smoking &#8211; will not be solved by such a measure. The relationship between youth vaping and flavours is highly overestimated. <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7275248\/\">Friedman, A.S. et al. (2020)<\/a> found that \u201crelative to vaping tobacco flavours, vaping nontobacco-flavoured e-cigarettes was not associated with increased youth smoking initiation but was associated with an increase in the odds of adult smoking cessation.\u201d There is also a higher chance of vapers moving to the black market to acquire unregulated vape flavours. So by banning flavours, politicians are failing to solve a non-existing problem and making it harder for adults to quit smoking.<\/p>\n<p>Final, if science and real-life can\u2019t persuade politicians, maybe common sense can. It is straightforward: adults like flavours too. No grown-up wants to be stuck with one kind of ice cream flavour. We need choice and variety in ice cream flavourings, but also when it comes to smoking cessation aids. Flavours also enhance the appeal of nicotine gum. If they are not problematic in gums, they should also be accessible for vapers. Dr Colin Mendelsohn, an expert in smoking cessation, <a href=\"https:\/\/colinmendelsohn.com.au\/vaping\/\">found<\/a>: \u201cRestricting flavours will have little effect on youth vaping but will reduce the appeal of vaping to adult smokers.\u201d Allowing only tobacco flavour on the market will result in many current vaping consumers not liking it for too long (\u201cflavour fatigue\u201d) and depriving current smokers of a much better tasting (and less harmful) alternative to cigarettes. Does that make sense? Not really, but luckily there are also positive examples of evidence-based policies.<\/p>\n<p>The Swedish government was on the verge of also implementing a flavour ban, but the parliament struck it down after a fierce <a href=\"https:\/\/www.vapingpost.com\/2022\/06\/27\/the-swedish-parliament-votes-against-the-ban-on-vape-flavours\/\">backlash from consumers<\/a> and harm reduction advocates. Even the European Parliament admitted for the first time that vaping can help people quit smoking earlier this year when passing Europe\u2019s <a href=\"https:\/\/worldvapersalliance.com\/en_gb\/press-release-european-parliament-confirms-important-role-of-vaping-to-beat-smoking\/\">Beating Cancer Plan<\/a>.<\/p>\n<p>It is time to bring the debate about vaping flavours back on the grounds of science and common sense. Countries like Ireland should follow the lead of progressive harm reduction countries similar to the UK or Sweden, listen to science and stop ignoring the experience of millions of consumers. If politicians want to improve public health, the flavour ban epidemic in Europe must end.<\/p>\n<div id=\"piano-single-first\"><\/div>\n<div>Originally published <a href=\"https:\/\/www.brusselstimes.com\/261743\/europes-flavour-ban-epidemic-must-end\">here<\/a><\/div>\n<p>&nbsp;<\/p>\n<div id=\"piano-single-second\"><\/div>\n<p>&nbsp;<\/p>\n<div id=\"piano-single-third\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It is estimated that already more than 80 million people worldwide are vaping. Naturally, this leads to a discussion about the implications for public health and how to regulate those products. While there seems to be a scientific consensus that vaping is generally less harmful than smoking, the debate has intensified about vaping flavours. Estonia, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wva-in-the-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Europe\u2019s flavour ban epidemic must end - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/en_gb\/europes-flavour-ban-epidemic-must-end\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europe\u2019s flavour ban epidemic must end - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"It is estimated that already more than 80 million people worldwide are vaping. Naturally, this leads to a discussion about the implications for public health and how to regulate those products. While there seems to be a scientific consensus that vaping is generally less harmful than smoking, the debate has intensified about vaping flavours. Estonia, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldvapersalliance.com\/en_gb\/europes-flavour-ban-epidemic-must-end\/\" \/>\n<meta property=\"og:site_name\" content=\"World Vapers&#039; Alliance\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T08:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-05T08:48:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/08\/The-brussels-times.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2081\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"World Vapers&#039; Alliance\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Vapers&#039; Alliance\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/\"},\"author\":{\"name\":\"World Vapers' Alliance\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/person\\\/18484a6f20bcc6f70a2419c8babe017d\"},\"headline\":\"Europe\u2019s flavour ban epidemic must end\",\"datePublished\":\"2022-07-26T08:47:14+00:00\",\"dateModified\":\"2022-08-05T08:48:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/\"},\"wordCount\":771,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"articleSection\":[\"WVA in the News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/europes-flavour-ban-epidemic-must-end\\\/\",\"name\":\"Europe\u2019s flavour ban epidemic must end - World Vapers&#039; 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