{"id":1013,"date":"2022-03-21T12:07:37","date_gmt":"2022-03-21T16:07:37","guid":{"rendered":"https:\/\/cccwva.wpengine.com\/?p=1013"},"modified":"2022-04-09T03:17:10","modified_gmt":"2022-04-09T07:17:10","slug":"vaping-flavour-bans-a-public-health-disaster-in-the-making","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/en_gb\/vaping-flavour-bans-a-public-health-disaster-in-the-making\/","title":{"rendered":"Vaping flavour bans \u2013 a public health disaster in the making"},"content":{"rendered":"<p><strong>Millions of smokers have quit smoking thanks to vaping, and flavours have been an essential element of this incredible success. While it is estimated that already more than\u00a0<a href=\"https:\/\/gsthr.org\/briefing-papers\/82-million-vapers-worldwide-in-2021-the-gsthr-estimate\/\" target=\"_blank\" rel=\"noreferrer noopener\">80 million people<\/a>\u00a0worldwide are vaping \u2013 a 95% less harmful alternative to smoking \u2013 the regulatory burden on these products is intensifying.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>One of the most debated issues around vaping is the regulation of flavours. Flavours are one of three main ingredients in an E-Liquid and they vary massively. Consumers can chose from desserts to tobacco, fruit to menthol. This variety allows consumers to customize their switch from smoking to vaping best suited to their tastes. Due to the growing popularity of vaping, many politicians are pushing for more regulation of the products.<\/p>\r\n\r\n\r\n\r\n<p>Several countries worldwide are on the verge of making an enormous mistake by banning vaping flavours: The Swedish Ministry of Social Affairs announced its plan to ban all flavours except tobacco this month. The Spanish government published their\u00a0<em>Smoking Prevention and Control Plan<\/em>, which, aside from grossly misunderstanding vaping as a whole, intends to ban all flavours apart from tobacco. Meanwhile, the Irish Parliament is considering\u00a0 a\u00a0<em>Tobacco and Inhaling Products Bill<\/em>, potentially including a flavour ban.<\/p>\r\n\r\n\r\n\r\n<p>Outside the EU, in the Canadian province of Ontario, MPP France G\u00e9linas tabled a bill last month to ban all flavours aside from tobacco. At the same time, several US states and municipalities are in the process of passing legislation that would include a flavour ban. California is awaiting a referendum on the matter later this year. Overall, politicians want a flavourless future.<\/p>\r\n\r\n\r\n\r\n<p>Obviously, consumers are worried. Adults have relied on flavoured vaping to forget the taste of tobacco and its associations. A prohibition on flavours will have disastrous consequences, and we have enough examples from the last hundred or so years about how and why prohibition never works. Flavours are integral to the success of vaping as a smoking cessation aid. Science and the experience of millions of vapers have proven this.<\/p>\r\n\r\n\r\n\r\n<p>More than\u00a0<a href=\"https:\/\/academic.oup.com\/ntr\/advance-article\/doi\/10.1093\/ntr\/ntaa095\/5843872\" target=\"_blank\" rel=\"noreferrer noopener\">two-thirds<\/a>\u00a0of adult vapers are using non-tobacco flavours from mint to melon, strawberry to sweet pepper and everything in between. Those using flavours are\u00a0<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32501490\/\" target=\"_blank\" rel=\"noreferrer noopener\">230% more likely to quit\u00a0<\/a>smoking for good. Banning flavours will leave consumers with a selection of just three equally dreadful options: returning to smoking, the black market or buying their flavours abroad. The University of Waterloo found that\u00a0<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/34695685\/\" target=\"_blank\" rel=\"noreferrer noopener\">45% of vapers<\/a>\u00a0would turn to illegal sources or start smoking cigarettes again. It will be nothing short of a public health catastrophe. Flavour bans in Sweden, Ireland, Spain and the Netherlands alone could push up to\u00a0<a href=\"https:\/\/consumerchoicecenter.org\/why-vape-flavors-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.2 million people<\/a>\u00a0back to smoking.<\/p>\r\n\r\n\r\n\r\n<p>These bans are motivated by the fact that allegedly minors are attracted by flavours into consuming nicotine. However, beyond the fact that this claim has been disproved over and over again, the opposite is actually true. A\u00a0<a href=\"https:\/\/jamanetwork.com\/journals\/jamapediatrics\/fullarticle\/2780248\" target=\"_blank\" rel=\"noreferrer noopener\">flavour ban in San Francisco<\/a>\u00a0resulted in rising smoking rates among teenagers for the first time in decades. An often ignored explanation for vaping uptake by adolescence is\u00a0<em>\u201ccommon liability.\u201d<\/em>\u00a0In other words, adolescents who are likely to vape are also likely to smoke \u2013 e.g. because of<a href=\"https:\/\/www.mdpi.com\/1660-4601\/18\/24\/13248\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0personality traits<\/a>,\u00a0<a href=\"https:\/\/journals.plos.org\/plosmedicine\/article?id=10.1371\/journal.pmed.1003555\" target=\"_blank\" rel=\"noreferrer noopener\">genetic predisposition<\/a>, or social and environmental factors. An Australian study even suggests that vaping\u00a0<a href=\"https:\/\/athra.org.au\/wp-content\/uploads\/2020\/03\/Mendelsohn-CP-Hall-W.-Does-the-gateway-theory-justify-a-ban-on-nicotine-vaping-in-Australia.-International-Journal-of-Drug-Policy-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">diverts<\/a>\u00a0a subset of youth at high risk of smoking away from cigarettes. It might be inconvenient for politicians, but to help teenagers most, they should fight for higher family incomes, better schools and better health care systems. Instead, too many revert to the easy to sell but unsuccessful \u201c<em>solution\u201d,<\/em>\u00a0namely prohibition.<\/p>\r\n\r\n\r\n\r\n<p>Policymakers appear determined to ignore these facts by insisting flavour bans make sense. This puts millions of lives at risk and is nothing more than negligence on the part of legislators \u2013 those same people who are meant to listen to the people and science and have their best interests at heart. That is why consumers need to speak up and make their voices heard. Politicians need to hear the thousands of personal sorties how vaping flavours allowed people to switch. At World Vapers\u2019 Alliance we will do everything we can to amplify those voices with our \u201c<a href=\"https:\/\/worldvapersalliance.com\/en_gb\/flavours-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flavours Matter<\/a>\u201d campaign. Politicians must start listening to avoid the looming public health disaster.<\/p>\r\n\r\n\r\n\r\n<p><em>Michael Landl is the director of the World Vapers\u2019 Alliance. He is from Austria and based in Vienna. He is an experienced policy professional and passionate vaper. He studied at the University of St. Gallen and worked for several public policy outlets and as well in the German Parliament.<\/em><\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.brusselstimes.com\/210975\/vaping-flavour-bans-a-public-health-disaster-in-the-making\">Originally published here.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Millions of smokers have quit smoking thanks to vaping, and flavours have been an essential element of this incredible success. While it is estimated that already more than\u00a080 million people\u00a0worldwide are vaping \u2013 a 95% less harmful alternative to smoking \u2013 the regulatory burden on these products is intensifying. One of the most debated issues [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wva-in-the-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vaping flavour bans \u2013 a public health disaster in the making - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/en_gb\/vaping-flavour-bans-a-public-health-disaster-in-the-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vaping flavour bans \u2013 a public health disaster in the making - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"Millions of smokers have quit smoking thanks to vaping, and flavours have been an essential element of this incredible success. While it is estimated that already more than\u00a080 million people\u00a0worldwide are vaping \u2013 a 95% less harmful alternative to smoking \u2013 the regulatory burden on these products is intensifying. One of the most debated issues [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldvapersalliance.com\/en_gb\/vaping-flavour-bans-a-public-health-disaster-in-the-making\/\" \/>\n<meta property=\"og:site_name\" content=\"World Vapers&#039; Alliance\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-21T16:07:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-09T07:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldvapersalliance.com\/wp-content\/uploads\/2022\/03\/World_Vapers_Alliance_Logo_White_Stripes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2081\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michael Landl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Landl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/\"},\"author\":{\"name\":\"Michael Landl\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#\\\/schema\\\/person\\\/05f663571d787d89a2d5c77c482a6583\"},\"headline\":\"Vaping flavour bans \u2013 a public health disaster in the making\",\"datePublished\":\"2022-03-21T16:07:37+00:00\",\"dateModified\":\"2022-04-09T07:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/\"},\"wordCount\":759,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/worldvapersalliance.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/WVA-in-the-news.png\",\"articleSection\":[\"WVA in the News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/\",\"url\":\"https:\\\/\\\/worldvapersalliance.com\\\/vaping-flavour-bans-a-public-health-disaster-in-the-making\\\/\",\"name\":\"Vaping flavour bans \u2013 a public health disaster in the making - World Vapers&#039; 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