Around the world, some countries are boldly rethinking their tobacco policies—choosing harm reduction over outdated approaches. And it’s working. Champions of Change spotlights these nations that are turning evidence into action, saving lives as a result.
🏅 Best Newcomer in Smoking Reduction Since embracing harm reduction in 2019, Greece has seen a powerful turnaround in smoking trends. Proof that bold steps lead to real results.
🏅 Most Improved Country in Reducing Smoking Rates The Czech Republic's risk-based taxation and openness to safer alternatives have driven a dramatic decline in smoking. This is what forward-thinking policy looks like.
🏅 Lifetime Achievement Award for Smoke-Free Leadership Sweden is setting the gold standard—on track to become the first smoke-free country in the world, thanks to its pragmatic, science-based policies.
While Sweden, Czech Republic, and Greece are proving what’s possible, too many countries are still falling behind—clinging to outdated policies that protect cigarettes instead of public health.
This campaign is about giving credit where it’s due—and urging others to follow.
Policymakers, public health leaders, and advocates: Let’s follow the example of Sweden, Greece, and Czechia. Support innovation. Embrace evidence. Prioritise compassion.
Together, we can end smoking across Europe.
Use the hashtag #ChampionsOfChange on social media and help us spread the message that innovation saves lives.
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