{"id":5643,"date":"2024-05-29T03:00:34","date_gmt":"2024-05-29T07:00:34","guid":{"rendered":"https:\/\/worldvapersalliance.com\/?p=5643"},"modified":"2024-05-29T03:01:06","modified_gmt":"2024-05-29T07:01:06","slug":"world-no-tobacco-day-world-vapers-alliance-warns-of-the-misperception-epidemic","status":"publish","type":"post","link":"https:\/\/worldvapersalliance.com\/da\/world-no-tobacco-day-world-vapers-alliance-warns-of-the-misperception-epidemic\/","title":{"rendered":"Verdensdag uden tobak: WVA advarer om &quot;misopfattelsesepidemien&quot;\u201c"},"content":{"rendered":"<p dir=\"ltr\">Som <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqKqeRnwY8SrvDMutGr5xMHK7gThYq4Fci-2BV3fc-2Bizhl3PvgdxQZoFiwbOFmIcALn0T2vSLfupjSsVv4UXbh9euY-3DAL7i_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsos-2FQk-2FAmXtid3meA1PyH-2FQIU7cXYmF1B8O9x4kdFWyUoMAPGStXM3V1a3q5A8Hb-2FJpvVt9ERnVzhVTRFd5VCI86SStcnEfH-2BHGl1sYCB6YEzJaD2gzRn9RpwCukSEBDblWoe5VxNy33gXmU9-2FKEv7bwggZUQyAupqzj-2F4pIcWgdw-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqKqeRnwY8SrvDMutGr5xMHK7gThYq4Fci-2BV3fc-2Bizhl3PvgdxQZoFiwbOFmIcALn0T2vSLfupjSsVv4UXbh9euY-3DAL7i_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsos-2FQk-2FAmXtid3meA1PyH-2FQIU7cXYmF1B8O9x4kdFWyUoMAPGStXM3V1a3q5A8Hb-2FJpvVt9ERnVzhVTRFd5VCI86SStcnEfH-2BHGl1sYCB6YEzJaD2gzRn9RpwCukSEBDblWoe5VxNy33gXmU9-2FKEv7bwggZUQyAupqzj-2F4pIcWgdw-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw2Aor1qaBPgI7pfoPJj8RJJ\">Verdensdagen for ingen tobak<\/a> (31. maj) n\u00e6rmer sig, og World Vapers&#039; Alliance (WVA) sl\u00e5r alarm om den omfattende &#039;misopfattelsesepidemi&#039; omkring reduktion af tobaksskader. <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqMzVjKxWuMwm6RPIbodjc1jaGIdEGG75AJP9Ez4gc2BAz7E7twZ7rVnH2Lxw14b10qqxQiN3qZPdASlVIGS1NjYRTEnjkt5TBADX7ejr-2BKCmxD92nVvO-2BZm7GqWatk885o1H-2BWta393ZS4KUJ0eplfScRk5RU8nl5IJq2hhREgVUedzL_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZspNjiWuMoWr6iOc1X9-2Bhd1UVw2wXcrhJjN8AdI9CMo40Nu7N8a8xUIJs4T0f6wh6AYyJWKwhphyz9GFtubqdPwH1nOb03xbHYvDsKnuAK6-2FrD-2FgUpPDpIJ3dctE8Sjjx88fxjnvvdo-2B8G3mb0vYuk8Q9pIHw60ewBt0AqLFKzhegg-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqMzVjKxWuMwm6RPIbodjc1jaGIdEGG75AJP9Ez4gc2BAz7E7twZ7rVnH2Lxw14b10qqxQiN3qZPdASlVIGS1NjYRTEnjkt5TBADX7ejr-2BKCmxD92nVvO-2BZm7GqWatk885o1H-2BWta393ZS4KUJ0eplfScRk5RU8nl5IJq2hhREgVUedzL_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZspNjiWuMoWr6iOc1X9-2Bhd1UVw2wXcrhJjN8AdI9CMo40Nu7N8a8xUIJs4T0f6wh6AYyJWKwhphyz9GFtubqdPwH1nOb03xbHYvDsKnuAK6-2FrD-2FgUpPDpIJ3dctE8Sjjx88fxjnvvdo-2B8G3mb0vYuk8Q9pIHw60ewBt0AqLFKzhegg-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw0CPj5dQCyBPiO6FsNLaaoS\">forskning<\/a> En unders\u00f8gelse foretaget af Ipsos for t\u00e6nketanken &#039;We Are Innovation&#039; afsl\u00f8rer, at 74% af rygere verden over fejlagtigt tror, at vaping er lige s\u00e5 skadeligt eller mere skadeligt end rygning. Denne farlige misforst\u00e5else, drevet af misinformation, forhindrer millioner i at skifte til et videnskabeligt bevist, mindre skadeligt alternativ.<\/p>\n<p dir=\"ltr\">Michael Landl, direkt\u00f8r for WVA, udtalte:<\/p>\n<p dir=\"ltr\"><em><strong>\u201c&quot;WHO har forvandlet Verdens Dag for Tobaksfrihed til en propagandadag. Sverige er ved at blive r\u00f8gfrit takket v\u00e6re alternative nikotinprodukter. WHO skal stoppe med at bek\u00e6mpe alternative nikotinprodukter og begynde at bakke op om dem som n\u00f8gler til en r\u00f8gfri fremtid. WHO&#039;s falske p\u00e5stande giver n\u00e6ring til en d\u00f8delig misforst\u00e5elsesepidemi. Rygere fortjener sandheden: vaping er betydeligt mindre skadeligt end rygning. Pr\u00e6cis viden kan redde millioner af liv.&quot;\u201d<\/strong><\/em><\/p>\n<p dir=\"ltr\">Denne holdning underst\u00f8ttes af nylige <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqDXBiceO5QhTzAkCxsS-2FQWxJ8SqbO0WtTDNOg5tw7R267ofdXa7jt7Itx-2FAshiXqGb-2Fz9Gg1N8AOYOdiILzjl6mXeug6V01wr1arTnkozToGSPeuzfqf40QAmUZkU2X6S-2FKkoxuN7dQfgos76JkThN4xIyHnITFBs8wBtzmBGkGxz2Ey6lTqfL7pAvyDFm0Ob0QhLAM17KvXSx-2FVYj7ShKM-3Dj_Es_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsqaj6m9sAC-2F6LEF2X5N7PaBHZN1AdJ6ThdW9Wpmdsq61S10fT1ZK9-2FAlfE29If2HnAIj98xb97xNN-2BWExFAkX9xMZ2jKewWfOyhPgBpLSfs2bUR6WbJHA2nofk0qgT-2BCJlg-2BpiKf-2FVs5m1U-2Bpv1m2w13sur4vf7XyTVD3GBVmiCsA-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqDXBiceO5QhTzAkCxsS-2FQWxJ8SqbO0WtTDNOg5tw7R267ofdXa7jt7Itx-2FAshiXqGb-2Fz9Gg1N8AOYOdiILzjl6mXeug6V01wr1arTnkozToGSPeuzfqf40QAmUZkU2X6S-2FKkoxuN7dQfgos76JkThN4xIyHnITFBs8wBtzmBGkGxz2Ey6lTqfL7pAvyDFm0Ob0QhLAM17KvXSx-2FVYj7ShKM-3Dj_Es_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsqaj6m9sAC-2F6LEF2X5N7PaBHZN1AdJ6ThdW9Wpmdsq61S10fT1ZK9-2FAlfE29If2HnAIj98xb97xNN-2BWExFAkX9xMZ2jKewWfOyhPgBpLSfs2bUR6WbJHA2nofk0qgT-2BCJlg-2BpiKf-2FVs5m1U-2Bpv1m2w13sur4vf7XyTVD3GBVmiCsA-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw22Y51Z6a3rLcZQ-xtrV2k8\">forskning<\/a> og udtalelser fra offentlige sundhedsmyndigheder s\u00e5som Storbritanniens National Health Service, som har udgivet en vejledning til \u201c<a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqPkOX-2BFgTfK3aRSdjCx9fGMFq9z5jPgg20ohHc1p8tN9icv0P4orksS7XUhIjF-2FZ1dtWm8YP5n3qLvgA9WAiGy7fd2c-2FiFgT1dghU7sqQgQppA9UrLd9lSlR-2F8cPCO-2BOBA-3D-3DR33d_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsrWO2MjnGbxyIm80a4ginpuO5iMaPxcSCbk40XBkEr3-2BRKLJ-2FHLIYWt3y05ZlQo8CDsEwDTFW9Muvhf7bLAryqJ2M7LJ9PROShP1b0aecR28qYrqHc5kNjcy1KbfCyovvK93dVxnt1ZcPfc6yG7SJTNh2-2BhDR47nBM3x6XtDPG2wQ-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqPkOX-2BFgTfK3aRSdjCx9fGMFq9z5jPgg20ohHc1p8tN9icv0P4orksS7XUhIjF-2FZ1dtWm8YP5n3qLvgA9WAiGy7fd2c-2FiFgT1dghU7sqQgQppA9UrLd9lSlR-2F8cPCO-2BOBA-3D-3DR33d_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsrWO2MjnGbxyIm80a4ginpuO5iMaPxcSCbk40XBkEr3-2BRKLJ-2FHLIYWt3y05ZlQo8CDsEwDTFW9Muvhf7bLAryqJ2M7LJ9PROShP1b0aecR28qYrqHc5kNjcy1KbfCyovvK93dVxnt1ZcPfc6yG7SJTNh2-2BhDR47nBM3x6XtDPG2wQ-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw1JNlgSqJnZixJZ6bsDsVHy\">Myter og fakta om vaping<\/a>,&quot;, der afliver betydelige misforst\u00e5elser om vaping for at hj\u00e6lpe rygere med at f\u00e5 adgang til information af h\u00f8j kvalitet. Imidlertid, <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqINvAa0yEuSJpjryHYfi3H8rbdpgZcx5r-2Fg-2FJmdmewVAyuA8BbYoHjYFdt1mAaKfU7TIMtHXjXyWzVZ4KI9mSChV0yc5LNMxNwh0u3Mg-2BjWW2hnwuTjvLZWUeF2ukC4m43n3ODNdV7eeCm17Cdf6QgQ-3D2z4S_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZso5Ui6vK6uqY44mOm5dKwRO-2BHLMy-2FzD9HkH1V3S9AlNEr55MceCfETjZHX6P0arR1pGHlo-2BX3HEHKilmHBNZQBBoSVIgCKcEMWAWkk5DkGSqy92nULv9Ngk52IgWiEtIej0ft2OKOyq2KlhglUrU-2ByiKyojsMAuUkjgQJYZJCs1eA-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqINvAa0yEuSJpjryHYfi3H8rbdpgZcx5r-2Fg-2FJmdmewVAyuA8BbYoHjYFdt1mAaKfU7TIMtHXjXyWzVZ4KI9mSChV0yc5LNMxNwh0u3Mg-2BjWW2hnwuTjvLZWUeF2ukC4m43n3ODNdV7eeCm17Cdf6QgQ-3D2z4S_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZso5Ui6vK6uqY44mOm5dKwRO-2BHLMy-2FzD9HkH1V3S9AlNEr55MceCfETjZHX6P0arR1pGHlo-2BX3HEHKilmHBNZQBBoSVIgCKcEMWAWkk5DkGSqy92nULv9Ngk52IgWiEtIej0ft2OKOyq2KlhglUrU-2ByiKyojsMAuUkjgQJYZJCs1eA-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw2VZf5nnHx_awync_Bod8JL\">misinformation<\/a> fra indflydelsesrige organer som WHO fastholder falske overbevisninger og hindrer rygeres adgang til livreddende alternativer.<\/p>\n<p dir=\"ltr\">Derudover organiserer WVA en protest foran WHO&#039;s hovedkvarter d. <a href=\"https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn=u001.kkA-2B5AE43OxWPGlc5bDzqFOaJQ8Sr9G0IuIdiYfJkDhp33nJLoem5U35WVL2agbhiWbNL0ijj9UyPDoFvCbOsA-3D-3DSQ0e_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsoftab5qyV05n9oNZGhO82WhALVwJTnx67OCVdVTx2QzCDrbIIGBVIscsmVU7uYwFgSdM3D2WaCIFXgpWrwVB2H-2BPnT5BD9gFPqpBl0P99XXAnshuwONXsBuwVh2F-2BX2jS0Xs7gBuqaESuJz09LT22dQ6xwOVSb5lPyUklrbgYEQg-3D-3D\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/link.mediaoutreach.meltwater.com\/ls\/click?upn%3Du001.kkA-2B5AE43OxWPGlc5bDzqFOaJQ8Sr9G0IuIdiYfJkDhp33nJLoem5U35WVL2agbhiWbNL0ijj9UyPDoFvCbOsA-3D-3DSQ0e_EHy7tFOGs40gVcYn37LlHB4LH7beuJx4SJAbMI-2FNlfkwhj-2FQYzYY45KYKypHva6I1tReIGTC-2F9uofjPB6G1W8Z5yfAA4M5nDR1OxL4yWRazKlUaNgNPNqmnJJzpn28ls3I99ziu7qAagqumCrkWfRB-2BocNQkXLLjXTNCgJxq-2Fk6s1DS0GFexLf-2FGOLY2ud8GVA4B2jlMmX8twMzEpplpypGro8jPaHcvZ1nCl2BbZsoftab5qyV05n9oNZGhO82WhALVwJTnx67OCVdVTx2QzCDrbIIGBVIscsmVU7uYwFgSdM3D2WaCIFXgpWrwVB2H-2BPnT5BD9gFPqpBl0P99XXAnshuwONXsBuwVh2F-2BX2jS0Xs7gBuqaESuJz09LT22dQ6xwOVSb5lPyUklrbgYEQg-3D-3D&amp;source=gmail&amp;ust=1717052055506000&amp;usg=AOvVaw0NCdPSqctxSCEZsJ5TrldV\">World Vape Day<\/a>, 30. maj, i Gen\u00e8ve. Denne demonstration har til form\u00e5l at tvinge WHO til endelig at lytte til forbrugerne og anerkende de videnskabelige beviser, der underst\u00f8tter vaping, nikotinposer og lignende produkter som gyldige skadesreducerende v\u00e6rkt\u00f8jer.<\/p>","protected":false},"excerpt":{"rendered":"<p>As World No Tobacco Day (31 May) approaches, the World Vapers\u2019 Alliance (WVA) is raising the alarm about the rampant \u2018Misperception Epidemic\u2019 surrounding tobacco harm reduction. Recent research by Ipsos for the think tank \u2018We Are Innovation\u2019 reveals that 74% of smokers worldwide wrongly believe that vaping is as harmful or more harmful than smoking. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-5643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World No Tobacco Day: WVA Warns of the &quot;Misperception Epidemic&quot; - World Vapers&#039; Alliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldvapersalliance.com\/da\/world-no-tobacco-day-world-vapers-alliance-warns-of-the-misperception-epidemic\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World No Tobacco Day: WVA Warns of the &quot;Misperception Epidemic&quot; - World Vapers&#039; Alliance\" \/>\n<meta property=\"og:description\" content=\"As World No Tobacco Day (31 May) approaches, the World Vapers\u2019 Alliance (WVA) is raising the alarm about the rampant \u2018Misperception Epidemic\u2019 surrounding tobacco harm reduction. Recent research by Ipsos for the think tank \u2018We Are Innovation\u2019 reveals that 74% of smokers worldwide wrongly believe that vaping is as harmful or more harmful than smoking. 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